The wording on the side of this building clearly shows DE LAUNAY.
A brief excerpt from the obituary in the IW County Press dated 11 June 1932, of Charles Joseph De Launay, twice Mayor of the borough, states:
….he came to Ryde about 40 years ago, where he succeeded Mr. Henry Martin, one of the most popular business men of that time in the High-street, as a grocer and corn merchant. Mr. De Launay developed in business by opening two other branches, one in John-street, and another in the High-street. Those in the High-street he subsequently relinquished, but continued the one in John-street until his death.
source: Ryde Social Heritage Group Archive
photograph by Tracy Welstead