News from 1837

1837 Newspaper Advert

Advert from the
HAMPSHIRE ADVERTISER & SALISBURY GUARDIAN,
ROYAL YACHT CLUB GAZETTE, SOUTHAMPTON TOWN AND COUNTY HERALD, ISLE OF WIGHT JOURNAL, WINCHESTER CHRONICLE AND GENERAL REPORTER.
WITH WHICH IS INCORPORATED
THE PORTSMOUTH, PORTSEA, & GOSPORT HERALD.

PITTIS AND CO.’S
ISLE OF WIGHT ARENEAN SOAP.
The Manufacturers have great satisfaction in introducing this beautiful article before the notice of the Public. For the production of a SMOOTH AND DELICATE SKIN IT IS UNRIVALLED, AND A SINGLE TRIAL WILL PROVE ITS SUPERIOR EFFICACY.

The advert goes on to explain that this soap ‘is the result of chemical and geological research in the Isle of Wight, among whose enchanting cliffs a substance has recently been discovered, possessing qualities of a saponaceous nature which have entirely a sympathetic action upon the SKIN, Smoothing and Refining it to an unparalleled degree of Softness and Delicacy.’

There follows a list of superior establishments which sell the product in London, Portsmouth & Southsea, Gosport, Southampton, Winchester and Andover. Also sales on the Isle of Wight from retailers Hillier, Lowe, White, and Tippin of Ryde; Sybley, Moir, Christensen, and Pinhorn of Cowes; and Sydney, Dabell, Mew and Pittis of Newport. In fact it is sold ‘by all respectable Chemists and Perfumers in Town and Country.’
Finally, the price – available in packets at 1s., 1s. 6d., and 2s. each.

Printed Southampton, Saturday, November 25,1837.

(It is interesting to note that Charles Dickens mentions this same advert in ‘Pickwick Papers’ in 1837.)

Also advertising on this front page are MR. E. LOWE, SURGEON DENTIST of Ryde, opposite to the pier and MR. BARNARD SENR., another SURGEON DENTIST, of Union Street, Ryde.

Original newspaper from the Roy Brinton Collection – RSHG Archive